Bodyarmor - AR Experience
We turned Bodyarmor bottles into interactive AR experiences featuring top athletes. Fans unlocked custom mini games by scanning QR codes, creating shareable moments and real brand engagement.
Bringing Athletes to Life
Bodyarmor wanted to activate its athlete partnerships in a way that fans could directly interact with at retail. The idea was to create limited time bottles that unlocked immersive digital experiences, tying star athletes to engaging AR content that fans could share and enjoy.
AR Games on Every Bottle
WKND HRS produced a series of augmented reality activations, each launched through QR codes printed on special edition bottles. Every bottle connected to a custom mini game designed around a specific sport:
Ronald Acuña Jr (MLB): A baseball experience that put fans in the batter’s box to feel his power and speed
NFL Stars Joe Burrow, CeeDee Lamb, and Christian McCaffrey: A football challenge that showcased precision, agility, and playmaking ability
Ryan Blaney (NASCAR): A pit stop simulation that gave fans the adrenaline of race day
Dude Perfect: An impossible trick shot experience inspired by their signature challenges
Each experience was built in 3D and optimized for mobile, allowing fans to activate and play instantly just by scanning the bottle.
Fans Got in the Game
The AR bottle series turned standard packaging into an interactive brand platform. Fans engaged with the mini games at scale, sharing their experiences on social and creating organic buzz for Bodyarmor. The activations strengthened ties between athletes, fans, and product, and proved how packaging and technology together can drive cultural impact.
