New formula, more madness. We were tasked with creating exciting new content to launch Powerade's new US social accounts. With 50% more electrolytes, it was only right to push creative 200% more.

Powerade Madness

Our approach led with the story, where the product was a natural component in our spot. We didn't want to slap a logo in someone's face, it needed to feel organic and part of the narrative. After tapping in Manuel Camino, we decided it was best to create a sense of mystery- never leading with the logo. We created these spots as a 3 part series where we blended sport, product, and brand into captivating videos. 

Mtn Berry Blast

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LIV Golf tasked us with creating a series of videos that introduced each team to the world. We decided to create Golf with Goosebumps, an irreverent + energetic series of films that sparked excitement, competition, and refreshing sensations in the world of golf. 

LIV GOLF

For this spot, we were inspired by soccer and the type of madness that can go down in the locker room. We leveraged soccer balls as a way to create a sense of chaos, derived from the electrolyte orbs trapped within them. What was left was a vibrant, zero gravity-type environment with these neon orbs illuminating the space and revealing the origin: Powerade. 

Fruit Punch

Our team had the creative reign to push the "traditional content" BA was producing. We approached this brief by asking "What do we think of when we think of BodyArmor"? We took those realities and pushed the ideas further into an imaginative state of sport and performance. 

BodyArmor Worlds

Cherry Lime

Tasked with creating an immersive experience for Deadfellaz at Elsewhere Brooklyn. Creative, animation, VFX, and AR to bring the horde to life.

Deadfellaz

Creative direction and stage visuals for a party in the desert.

GORDO

Sahara Tent

Low calorie. Zero sugar added. No artificial sweeteners. Same BODYARMOR flavor. We were tasked with blending live-action content with 3D + motion graphics to elevate hydration for the modern-day athlete.

BodyArmor Lyte

BodyLyte 3D Animation

We collaborated with 1826 to produce MK's 2023 tour, debuting at Coachella. We produced over an hour and a half of dynamic 3D + 2D content that follows a story of evolution, from life awakening to rebirth.

Marc Kinchen

MK COACHELLA

BodyArmor SportWater relaunched with a fresh new label and talent, so we were asked to create a hydrating basketball world. In tandem with their team, we blended live-action content with 3D simulations; bridging fresh content with NBA superstar Donovan Mitchell & our 3D team. 

Our Work

Powerade Madness

LIV GOLF

Powerade Madness

BodyArmor Worlds

Deadfellaz

GORDO

BodyArmor Lyte

Marc Kinchen

BodyArmor SportWater

Powerade Football