Gopuff - In app creative

Gopuff needed a complete refresh of its creative across the in app experience. With new product offerings, weekly specials, and major brand collaborations, the company required a steady flow of high quality creative that could keep pace with its rapid growth and evolving consumer needs.

WKND HRS became Gopuff's internal creative brand team, rebuilding the entire in app creative system from the ground up. We designed and delivered assets for every touchpoint — from homepage visuals and category banners to new product launches, weekly promotions, newsletters, and high profile collaborations with brands like Monster Energy and Starbucks. Our team built out the creative infrastructure that allows Gopuff to move quickly, stay consistent, and deliver fresh content to customers every day.

Gopuff now has a dynamic creative engine powering its app and digital channels. With WKND HRS producing a constant stream of assets, the platform is able to highlight new products, push weekly specials, and showcase partnerships at scale. The refreshed creative has strengthened the in app experience, increased visibility for brand collaborations, and positioned Gopuff as a category leader with a best in class digital storefront.