Hyperice - Hyperboot by Nike
We designed and produced branded visuals for Hyperice and Nike’s Hyperboot pop-up, turning a small space into a bold product launch. The event sparked cultural momentum with creators and athletes alike.
Making a Big Impact Fast
Hyperice partnered with Nike to launch the Hyperboot with a creator focused pop up event. As a fast growing company, Hyperice needed to make a major impact with limited resources, using the event to showcase the new product while building cultural momentum with creators and athletes.
Branding Every Surface
WKND HRS supported the pop up by branding and producing custom screen printed graphics across the event space. From walls to stands to product showcases, we created bold visual moments that elevated the Hyperboot launch and gave the space a premium yet creative atmosphere. By handling design, printing, and installation, we ensured the event carried a unified and high energy look from start to finish.
A Launch That Hit Hard
The pop up introduced the Hyperboot to creators and athletes in a powerful way, cementing Hyperice’s partnership with Nike as one to watch. The branded environment amplified the launch experience and gave Hyperice a platform to stand shoulder to shoulder with larger sports brands. WKND HRS continues to work with Hyperice to create activations that deliver maximum cultural and brand impact.
