GOAT Gummies by Tom Brady

Gopuff partnered with Tom Brady to launch Goat Gummies, a new entrant in the crowded CPG wellness space. They needed striking creative to bring the brand to life inside the Gopuff app and across digital channels. The challenge was to make the launch feel premium and disruptive while driving instant consumer attention.

WKND HRS developed a full suite of 3D product shots and in app creative for the Goat Gummies launch. We designed visuals that highlighted the product in bold, polished, and dynamic ways that matched Brady’s influence and the Gopuff brand energy. The assets were optimized for in app placement to maximize visibility and conversion, ensuring the launch stood out in a high volume marketplace.

The campaign fueled a high impact debut for Goat Gummies. With creative placed throughout the Gopuff app, the brand earned premium positioning and strong traction from day one. The 3D visuals set the tone for how the product was experienced digitally and gave Gopuff a powerful set of assets to push the launch aggressively in the CPG category.