Deadfellaz - NFT NYC

Deadfellaz wanted to stand out at NFT NYC with an event that would match the energy of their brand and give fans something memorable to experience and share. The goal was to elevate the run of show with premium visuals and add interactive moments that could extend the impact beyond the venue.

WKND HRS produced a full creative layer for the Deadfellaz event. We designed custom screen graphics that carried the run of show and gave the event a polished, elevated feel. In addition, we produced a branded photoshoot moment and built an augmented reality activation that encouraged fans to create and share content in real time. These interactive touches turned the event into a platform for both live and digital engagement.

The event came to life with a sharper identity and greater reach. The screen graphics guided the flow of the night, the photoshoot created a high volume of branded content, and the AR activation gave attendees a unique way to connect with Deadfellaz. Together these elements helped transform a single event into a cultural moment amplified far beyond the walls of NFT NYC.