Netflix - 3 Body Problem
We created an AR filter for Netflix’s 3 Body Problem to turn its complex narrative into a shareable, immersive experience. The activation launched at SXSW and scaled globally to build hype for the premiere.
Turning Story Into Experience
Netflix wanted to amplify the global launch of their highly anticipated series 3 Body Problem with an immersive activation that could break through at SXSW and extend to audiences worldwide. The challenge: bring the show’s complex, otherworldly narrative into a simple yet powerful interactive format that fans could share and engage with.
AR That Expanded the Universe
WKND HRS developed a custom Augmented Reality filter designed around the visual language and mysterious themes of 3 Body Problem. Debuting at Netflix’s SXSW activation, the AR experience allowed attendees to step directly into the world of the show — interacting with environments, visuals, and effects that reflected the story’s cosmic scale. Beyond the festival, the filter was rolled out globally as part of the launch campaign, giving fans across the world the chance to experience and share the universe of 3 Body Problem from their own phones.
Global Buzz, Real Impact
The activation generated massive engagement both on-site and online. Fans interacted with the AR filter throughout SXSW, driving high dwell time and organic sharing. Globally, the filter contributed to building hype and conversation around the series’ premiere. 3 Body Problem went on to become a massive hit for Netflix, with the AR launch experience helping set the tone for its cultural impact and positioning the show as a must-watch event.
