WEEKENDHOURS

Powerade Madness

May 2023

New formula, more madness. We were tasked with creating exciting new content to launch Powerade's new US social accounts. With 50% more electrolytes, it was only right to push creative 200% more.

Fruit Punch

For this spot, we were inspired by soccer and the type of madness that can go down in the locker room. We leveraged soccer balls as a way to create a sense of chaos, derived from the electrolyte orbs trapped within them. What was left was a vibrant, zero gravity-type environment with these neon orbs illuminating the space and revealing the origin: Powerade.