TARAKA San Jose
TARAKA SJ 2024
OVERVIEW
This project had one very simple goal: to create the biggest rave in San Jose history. Gordo wanted to shut down the block in the middle of the San Jose city center and host a legendary mini-festival that the people of San Jose would remember forever.
CHALLENGES
The primary challenge was managing the logistics of shutting down a major city block to accommodate a large-scale event. Coordinating with local authorities and ensuring safety measures were in place was critical. Additionally, we had to navigate the complexities of urban infrastructure while creating an immersive festival atmosphere.
OUR APPROACH
Our approach was rooted in detailed planning and creative execution. We kicked things off by developing comprehensive technical drawings and stage schematics, which mapped out every element of the event—from the stage design to the placement of lighting, speakers, and fabricated elements. This allowed us to seamlessly integrate the bold, industrial aesthetic that Gordo envisioned with the logistical demands of shutting down a major city block.
Creatively, we worked to make the stage an immersive experience. We fabricated custom pieces that emphasized Gordo's signature style, making use of oversized speaker structures and industrial design elements. These elements were engineered and scaled up, with each piece meticulously crafted to fit within the urban setting while still delivering a high-energy, festival-like vibe.
The combination of precise tech specs, creative stage design, and strategic placement of visual and audio elements resulted in an electrifying setup. The lighting rig, sound system, and fabricated installations all worked together to deliver the unique, out-of-the-box expressionism Gordo is known for. Our focus on the planning and creative details made sure that this event was not just a performance but an unforgettable experience for everyone in attendance.
RESULTS
The San Jose rave exceeded all expectations, marking a monumental achievement in local event history. With a record-breaking attendance, the festival successfully transformed the city center into a vibrant celebration of music and community, leaving a lasting impression on attendees.
Feedback from both Gordo and the crowd was overwhelmingly positive, with many praising the immersive atmosphere and exceptional stage design. The custom fabricated elements and dynamic lighting created a visually stunning backdrop, elevating the overall experience and ensuring that this event would be remembered as a landmark occasion in San Jose.
Additionally, the seamless execution of the event logistics reinforced WKND HRS's reputation for delivering high-quality productions. The collaboration between our team and local officials ensured that safety and crowd management were prioritized, allowing for an exhilarating yet secure environment. This event not only solidified Gordo's presence in the festival scene but also opened doors for future collaborations and larger-scale productions, setting the stage for more iconic experiences to come.