For the final tournament of the year, LIV Golf’s Team Championship, a high-energy welcome party was produced at LIV Nightclub in Miami, Florida. The event aimed to set the tone for the weekend’s festivities, featuring special talent for guest performances, a program that showcased all active players on LIV Golf’s roster, and a series of brand activations. The full scope included a custom trophy display, a branded step and repeat, and multisensory visuals that brought the entire experience to life.

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The project had a tight timeline, with only three weeks to bring the event together. A major challenge was loading in the full production setup in a single day, which included fabricating and installing all graphic elements, setting up digital displays, and programming a fully time-coded show. The digital components required pixel mapping and audio synchronization to create a seamless multisensory experience, all within the unique constraints of LIV Nightclub.

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To meet these challenges, a creative direction was established that drew inspiration from Miami’s vibrant culture, blending an artistic twist on Wynwood’s graffiti art scene. This overarching theme informed the design of all visual elements, from event invitations to custom installations, ensuring a consistent and immersive experience at every touchpoint.

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The production featured a mix of physical and digital elements, with custom visuals designed to integrate seamlessly into the nightclub’s architecture. By utilizing pixel mapping and audio-sync technology, the event delivered an immersive show that captivated the audience. The night kicked off with a high-energy performance by Chromeo, accompanied by a choreographed dance that set the tone for the evening. The highlight was a time-coded audio-visual experience, engaging all senses and leaving a memorable impact.

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The 2023 LIV Golf Welcome Party stood out as one of the most impactful events of the championship weekend, setting a new standard for future welcome parties. The creative direction made a lasting impression and influenced subsequent events, with visuals and design elements being repurposed for future activations. The multisensory experience, combined with high-quality production, established a new benchmark for creative integration across all event elements.

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